Do the preparation task first. Then watch the video and do the exercises. You can also read the transcript.
Preparation
Transcript
My name's Katharine Hamnett. I'm a fashion designer and I've been campaigning on sustainability for the last 30 years.
In the 1980s we were on a complete roll. We did some research and I thought, 'Ah, it's gonna be fine.' Cut to the kill. Every single raw material was having a horrendous impact on the environment. People I've bought hundreds of thousands of metres of cotton from were saying, 'Why should we make it organic cotton since you're the only one asking for it?'
'Choose life' – that was our first T-shirt. 'Save the future', 'Save the bees'.
Clothing purchasing is driven by desire. You know, they've got to be desirable. They can't just be sustainable. This coat is recycled polyester. Padded silk, because I was trying to find an alternative to fur, and it actually works.
I think it's important, you know, as well as campaigning, to actually prove that it can be done.
© Fashion Revolution
In my opinion, desire and sustainability may be prime to some people, but desire, comfort and affordability can outweigh sustainability to many. Sustainability becomes difficult for many to afford. With continuous efforts from activists that promote sustainability, there is a better chance in future for people to be more influenced by the advantages of wearing sustainable clothes and thereby popularity and demand for such clothing can increase. With more time and funds invested towards research and development in this area of fashion, sustainable clothing could also become cheaper eventually so that it can be used by general public. On the other hand, modern technology and change in lifestyle leads to change in trend and fashion, rising to desire clothes accordingly. For instance, internet users are influenced by social media celebrities and desire to style on the latest trends. I personally like to dress up to my comfort than think about sustainability before investing in clothes. Overall, people like to dress as per their desire and think less about sustainability. More advertisement, knowledge and cheaper access to sustainable clothes can help tomorrow's environment.
yes it is an important thing everyone not affords cheap clothes so people purchase according to their budgets there is better for everyone