Social media influencers

Social media influencers

Read a blogpost about the impact of social media influencers in the business world to practise and improve your reading skills. 

Do the preparation task first. Then read the text and do the exercises.

Preparation

Reading text

It is estimated that about 40 per cent of the world’s population use social media, and many of these billions of social media users look up to influencers to help them decide what to buy and what trends to follow.

So what is an influencer and how do we become one?

An influencer is a person who can influence the decisions of their followers because of their relationship with their audience and their knowledge and expertise in a particular area, e.g. fashion, travel or technology.

Influencers often have a large following of people who pay close attention to their views. They have the power to persuade people to buy things, and influencers are now seen by many companies as a direct way to customers’ hearts. Brands are now asking powerful influencers to market their products. With some influencers charging up to $25,000 for one social media post, it is no surprise that more and more people are keen to become influencers too. If you are one of them, then here are five tips on how to do it.

1. Choose your niche

What is the area that you know most about? What do you feel most excited talking about? Find the specific area that you’re most interested in and develop it.

2. Choose your medium and write an interesting bio

Most influencers these days are bloggers and micro-bloggers. Decide which medium – such as your own online blog, Instagram or Snapchat – is the best way to connect with your followers and chat about your niche area. When you have done that, write an attention-grabbing bio that describes you and your speciality area in an interesting and unique way. Make sure that people who read your bio will want to follow you.

3. Post regularly and consistently

Many influencers post daily on their social media accounts. The more you post, the more likely people will follow you. Also, ensure that your posts are consistent and possibly follow a theme.

4. Tell an interesting story

Whether it is a photo or a comment that you are posting, use it to tell a story that will catch the attention of your followers and help them connect with you.

5. Make sure people can easily find your content

Publicise your posts on a variety of social media, use hashtags and catchy titles and make sure that they can be easily found. There is no point writing the most exciting blogposts or posting the most attractive photographs if no one is going to see them.

Most importantly, if you want to become a social media influencer, you need to have patience. Keep posting and your following will gradually increase. Good luck!

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Submitted by taqi602 on Sun, 23/02/2025 - 16:31

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Do you know of any social media influencers? What are their niche areas?

Neil Patel is a well-known digital marketing expert, entrepreneur, and SEO specialist. He is the co-founder of Neil Patel Digital, Crazy Egg, Ubersuggest, and Kissmetrics, helping businesses grow through data-driven marketing strategies. Neil is recognized for his SEO expertise, content marketing insights, and growth hacking techniques. He shares valuable tips through his blog, YouTube channel, and podcast, making complex marketing strategies easy to understand. His work has earned him recognition from Forbes, The Wall Street Journal, and President Obama, who named him one of the top 100 entrepreneurs under 30.

If you became a social media influencer, what medium would you use and what would you post about?

If I became a social media influencer, I would use YouTube, Instagram, and LinkedIn as my main platforms.

🔹 YouTube – I’d create engaging videos about digital marketing, freelancing tips, and business growth strategies to help aspiring entrepreneurs.

🔹 Instagram – I’d post short, actionable tips, carousels, and reels on social media marketing, personal branding, and e-commerce insights.

🔹 LinkedIn – I’d share in-depth articles, case studies, and networking strategies for professionals looking to grow their businesses online.

My goal would be to educate, inspire, and empower people to build successful online businesses and achieve financial independence.

 

Submitted by He._.yu on Thu, 20/02/2025 - 20:19

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I don't have social media because i hate it .

I feel free without it 

This is what I want to be but to be honest you can't cut off social media despite you hate it. To built bigger community, for more job opportunities,.....

Submitted by MagentaShaman on Wed, 22/01/2025 - 11:57

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Do you know of any social media influencers? Bob Kirchman 

What are their niche areas? Artist/Designer and writer about art, life and historic architecture. 

If you became a social media influencer, what medium would you use and what would you post about?

I would use Substack and post about my interests, nature, interfaith and creativity.

 

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Submitted by rawaaan on Wed, 01/01/2025 - 09:58

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colours field interesting and inspired 

Submitted by Paukzen on Mon, 18/11/2024 - 17:33

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Yes, I know some influencers but only online, not in person, and they are not really big influencers but people who post about cycling and bike travel without really talking about products, brands and so on.

If I became an influencer (impossible!) I would use Instagram (I don't know any other social media to do this) and post about bikes too.

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Submitted by zino on Fri, 01/11/2024 - 21:16

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  • Do you know any social media influencers? What are their niche areas?
  • If you became a social media influencer, what medium would you use, and what would you post about?

     

  • Firstly, I know many social media influencers in the fields of training, mental health, and psychopathology. Secondly, if I became a social media influencer, I would choose clinical psychology as my medium, and I would post case studies, how to assess mental health disorders, fundamental concepts in clinical psychology, medication treatment, and psychotherapy.

Submitted by ubaid332 on Thu, 27/06/2024 - 08:53

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Do you know of any social media influencers? What are their niche areas?

If you became a social media influencer, what medium would you use and what would you post about?

Yes, I know many social media influencers and their niches are education, traveling, and cooking. In education I like Hisham Server, he is the best influencer and persuades students to freelance and new technology. In cooking, I like Baba food cooking, which makes videos on cooking via YouTube.

If I became a social media Influencer, I would use the Blog Website, YouTube, Instagram, and Facebook to keep my followers in touch. I plan to make a video related to Web Development and then post it to social media and give the code solution on my Blog Website.

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Submitted by Askariteg on Wed, 26/06/2024 - 17:28

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I follow many sociak media influanser and i  wanna say about MrLololoshka.He is famous influancer and blogger in Russia.HIs content is so wonderful.In future i wanna become famous social media influencer.My niche is read book and i wanna make reading popular hobby in country.

Submitted by Toan3002 on Mon, 13/05/2024 - 12:15

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Do you know of any social media influencers? What are their niche areas?

If you became a social media influencer, what medium would you use and what would you post about?

I follow many bloggers on YouTube, but I am really into the Khoai Lang Thang channel. He is a famous social media influencer in Vietnam. He creates many videos about traveling, culinary, and exploring new lands in Vietnam as well as international friends. If I became a social media influencer, I would like to use Facebook, YouTube, and Instagram to record my vlogs about daily life, and gorgeous churches in my hometown or introduce my motherland to international viewers to know much more about Vietnam.

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